a new era of events at glasgow’s SWG3

Skip to main contenSWG3 encapsulates something synonymous with Glasgow’s development and history – the rebirth of modern culture from the bricks of old industrialism. It stays true to its roots with warehouses and yards, large empty spaces kept deliberately stripped back to allow a canvas of creativity for musicians, artists and performers.

The arts and entertainment venue takes a bold foray into the world of hospitality with an edgy new bar and dining space to match its style (and yours)

SWG3 encapsulates something synonymous with Glasgow’s development and history – the rebirth of modern culture from the bricks of old industrialism. It stays true to its roots with warehouses and yards, large empty spaces kept deliberately stripped back to allow a canvas of creativity for musicians, artists and performers.

Its journey from abandoned, draughty and leaky factory building to one of the coolest and most thriving venues in Glasgow is a long one, fraught with struggles (not least of these being the Scottish weather). But time and again SWG3 has proven itself as a venue for the people, delivering quality gigs, popular club nights and exhibitions which continue to boost its reputation. 

Yard-3
SWG3 Yardworks Event Summer 2018

More than just an events space

And now the team at SWG3 are building on this reputation to expand further, branching out into the hospitality industry with the launch of its new Acid Bar this summer. It’s the first constant attraction at the venue, which has previously been solely and work spaces and event spaces. With a growing number of staff allowing the bar to open every day, it will serve as the heart of the creative community here.

The Acid Bar is SWG3’s cafe bar, open weekdays from 8:30am, serving coffee from The Steamie Coffee Roasters, and a lunch menu served from 11am – 4pm, including Tantrum Doughnuts. A large selections of wines and other refreshments are also on offer.

With its ethos firmly grounded in the arts, SWG3 markets itself as “more than just an events space”. The flexibility it offers clients is a unique and major selling point – their team of experienced staff are on hand to help you realise any vision you might have. Brand activation? Product launch? Corporate dinner? Children’s party? You name it, they can do it. They’ll cater to almost anything as long as it doesn’t mean comprising on quality.

Working with top brands

SWG3 are establishing themselves in the world of innovation, working with brands to deliver bespoke curated events within their monthly hypermarkets. Previous clients include Alfa Romeo, BBC 6 Music, Peter Vardy, Jack Daniel’s, L’Oréal and Chivas Rigal.

SWG3 also teamed up with Rihanna’s coveted make up brand, Fenty Beauty, for a massive beauty pop-up event which will give fans an exclusive preview of her new collection.

acid bar

A new concept in dining

The Acid Bar has also hosted a series of “restaurants in residencies” on weekend evenings, this month continues with Ka Pao, an Asian inspired eatery from former Ox & Finch legend Sandy Browning.

We sampled some dishes from the new sharing menu, which includes “coley cakes and Thai basil”, “white crab and kalamansi lettuce wrapper” and “lamb neck, green peppercorn and lemongrass”. It’s not surprising that the food echoes the same standards of quality and creativity as their events. If this sampling session was anything to go by, the pop ups are bound to be a success.

SWG3 founder and director Andrew Fleming Brown, a.ka. Mutley, long-term friend of Ellis Mack (and Simon’s university drinking buddy) is truly living out his dream of owning and managing such a diverse creative space. He’s confident that this pop-up style of dining will be a “new and exciting” experience for Scotland’s street foodies.

Ka Pao, runs every Friday 6pm-9pm, Saturday 12pm-9pm and Sunday 12pm-7pm. Book your table at the Acid Bar online –> here (link in white)

Be part of it

With the new Acid Bar, and plans underway to expand on the unused railway lines behind the warehouse, the potential for SWG3 is massive.  Future collaborations and partnerships will no doubt form the way forward, and they’ll need the ongoing support of Scotland’s hospitality industry.

They’ve worked hard to build their own brand – when people come to an event they remember the venue so it’s important that they leave having had the best experience possible. It’s this quality assurance, combined with the range and flexibility of the venue spaces, which gives SWG3 its edge.

Learn more about the Acid Bar here –> Acid Bar